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What Does Marketing Data Have to do with Review and Approval?

What Does Marketing Data Have to do with Review and Approval?

Posted on November 15, 2012 by Emily Copp in Thought Leadership | Leave a comment
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Too Much DataWe live in a world where marketers have an increasing amount of data about customer demographics and behaviour. As a 2012 survey by the Content Marketing Institute indicated, you are probably one of the 88% of marketers taking advantage of all the available data out there by segmenting customers according to individual persona and other key decision-making factors. And maybe that’s because you believe, like 91% of senior corporate marketers, that “successful brands use customer data to drive marketing decisions.” 

 Now what?

Data has created more opportunities for marketers to reach customers with timely and relevant messages, offers and calls to action.

Marketing teams now have the opportunity to better segment and target customers. That means generating more assets (with targeted copy, offers and images) and reaching out through a growing number of devices and channels in order to create a personalized consumer experience for your target audience.

So what’s the problem?

With more assets, marketing teams are finding it increasingly difficult to route, review and approve those assets in order to get projects out the door on time to actually be able to take advantage of the opportunities created by all that marketing data.

How do you fix it?

The opportunities created by more data are only realized if you have the systems and processes to act on it.

Having the right creative review system in place can help your marketing team take advantage of real-time, real world information so your marketing campaigns can reach customers with timely and relevant messages, offers and calls to action.

What’s your story?

We’d love to hear how more data is affecting your agency’s review and approval process. Talk to us, leave a comment or chat with one of our Creative Operations Advisor’s today.

 

About the Author

Emily CoppView all posts by Emily Copp

2 Comments

  1. It’s really a nice and helpful piece of information. I am happy that you just shared this useful info with us. Please keep us informed like this. Thanks for sharing.

  2. Author
    Emily April 4, 2013

    Thanks for your feedback! We love to get responses from our readers on what they’ve enjoyed reading. We will definitely continue to write and keep you informed on this topic. Thanks again!

    -Emily, from The ConceptShare Team

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