Roadmap Roadshow Kick-Off
Over the next three weeks we are visiting a couple dozen of our lead customers and partners in North America to share our 12 to 24 month roadmap. I would also love to get over in person to the UK, Europe and South America (especially Brazil where we have a growing customer footprint), but we may have to do those remotely for now.
As many of you know and have experienced we are not shy about seeking customer input and allowing that input to influence and shape individual features. I like to say that I can walk through a product demonstration and attribute credit for at least half of our features to our customers. Like the My Workspaces feature brought to you by Keith Harmon and Alex Chatfield at EA.
However, this is the first time that we have formally presented our customers with so much forward visibility into our roadmap.
Why now? Three reasons:
Bold Product Vision: As we have earned the trust of more and more customers in our target markets, we have gained a deeper understanding of their creative operational problems and requirements. That learning has translated into a product vision that I would characterize as bold with respect to the scope of problems we are tackling, and the productized solution we intend to deliver. The bigger the problems we are tackling; the bigger the solution we intend to deliver; the greater the need to be in lockstep with our target customers.
Validating What We Have Seen & Heard: We focus on four target markets, (more on that in a future post) and our roadmap is a culmination of hundreds of sales, support, training and use case documentation interactions with companies across those markets. One of the goals of these presentations, is to validate what we have heard (RE: our customers’ creative operations problems & requirements) and how that has translated into our roadmap.
Respecting Our Customers’ Investment In Us: Our customers are investing in ConceptShare with their dollars and by building their creative operations workflow on ConceptShare. Like any investment they need to know where the company, or more specifically the product, is headed. They can then make a well-informed decision on whether they are going to “sell” or “hold” or “double down” on ConceptShare.
I am looking forward to showing you where we are going and hearing what you have to say. This week we’ll be meeting with customers and partners in Vancouver, Seattle, San Francisco and Los Angeles.
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